Girls Inc. Friendly PEERsuasion builds girls’ skills for resisting pressure to use harmful substances, such as alcohol,  tobacco, household chemicals, and other drugs.

By the time girls reach their senior year in high school, 34 percent report periodic heavy drinking. Girls are as much at risk of abusing alcohol and drugs as boys are, and in some cases face more serious health consequences. But because girls are often attracted to drugs and alcohol for different reasons than boys, standard prevention programs can be ineffective. In a 1999 national survey girls cited drinking (29%) and drugs (39%) as two of the most important health issues facing teenagers today. The Friendly PEERsuasion program is a unique response to girls’ needs because it approaches drug-abuse prevention as a peer issue, using the positive influence of young people modeling healthy behavior.